Brand Strategy
In March 2023, Hyundai declared its new brand slogan, "Building a Comfortable Tomorrow" and new brand identity, "Comfort Intelligence" based on the brand strategy system developed in 2022.
Brand Identity
Comfort Intelligence
Brand Slogan
Building a Comfortable Tomorrow
Mission
To create a solid foundation for a comfortable tomorrow
Vision
To become a global leader in the smart construction equipment ecosystem
Comfort Intelligence
Creating a future that goes beyond comfortable equipment for the betterment of humanity
Our new brand identity represents a future that extends beyond the comfort of intelligent and convenient equipment that seems to read your mind to the comfort of smartly connected worksites where everyone can work with peace of mind and ultimately to comfort in life where the infrastructure we create leads to greater possibilities.
Equipment Comfort
Intelligent and convenient equipment that reads your mind
Worksite Comfort
Smartly connected worksites where everyone can work with peace of mind
Life Comfort
A life filled with greater possibilities thanks to the infrastructure we create
Building a Comfortable Tomorrow
Hyundai is leading the creation of a comfortable tomorrow for all
The new brand slogan embodies our mission to create a solid foundation for a comfortable tomorrow for all humankind based on a deep understanding of humanity and innovative cutting-edge technology and captures our goal of becoming a global leader in the smart construction machinery ecosystem.
To this end, we will endeavor to create a smart construction ecosystem at the forefront of the industry to forge stronger connections between machinery and people, the present and the future, and possibilities and reality.
To this end, we will endeavor to create a smart construction ecosystem at the forefront of the industry to forge stronger connections between machinery and people, the present and the future, and possibilities and reality.